To be launched to the public in the next few months, the channel aims to engage a passionate online generation in new forms of storytelling.
Commenting, Yaser Bishr, Al Jazeera’s Executive Director for Strategy and Development, said:
“News consumption habits are changing. Al Jazeera, through this channel, demonstrates a commitment to innovation by creating a new digital destination for journalism. Its content will grab attention, captivate, and empower global conversations.”
The channel is currently referred to internally as AJ+. Speaking at MIPCOM in Cannes, Al Jazeera’s Innovation and Incubation Manager Moeed Ahmad said:
“Al Jazeera’s mission is to give voice to the voiceless. We therefore feel the responsibility to continue this mission to the widest possible audience.
“There is a generation of people who wants to go beyond the box. They instinctively turn online to consume news. They share, like, Tweet, comment, interact and forward. To reach them requires a fresh approach.
“We’re working hard to bring this to the world. It will be engaging and at times entertaining - but always with purpose. Get ready – we’re coming soon.”